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A logo is representative of
the qualities you want to spring to the customer's mind when they think of
your company. |
A corporate
identity is the glue that holds corporate strategy together: It is who the
company/organization is, as well as how it and others see itself.
A mission statement sums up what the company/organization/small business
is all about, where it comes from, and where it is heading. It should use
words that the lay person will understand.
A logo must accomplish the same thing with a symbol. A symbol that will be
seen by a hundred times more people than will ever read any of your
literature.
The idea is to get across your business identity and evoke an
emotional response.
Your
Logo:
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should reveal who you are and what you do.
- can display many aspects of your character: respectable, creative,
whimsical, efficient, experimental, experienced, adventurous, caring, etc.
- synthesizes the entire
firm/organization into a compact, efficient visual representation.
- delivers a clear, well-defined message of
uniqueness and individuality.
- is
many times the first and only impression consumers/general public
encounter when they are shopping for a particular product or service.
- will tie together all marketing literature.
-
will be
easily interpreted at a glance by a broad audience of viewers, breeding a
high level of familiarity between the intended message and its recipient. |
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The Internet is the fastest growing and ever improving
marketing tool.
The great advantages of Web Sites are:
• they are
relatively inexpensive,
• they allow you to distribute a lot of information
to a large audience 24/7
• they can be in full colour with photos,
illustrations, etc.,
• they can be easily & quickly revised to fit your
changing needs.
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A business card brings with it an instant sense of credibility,
trust, and reliability. Ideally, it projects an image of who you are and
what you do. For a small business/organization, your card is most often
the marketing tool that creates that all important first impression. Many
people don't realize that a business card acts as an extremely effective
and economical mini-billboard for your products/services.
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Letterhead/Stationery, along with business cards, is one of the most
frequently seen representations of your business identity. Whether you're
writing a proposal, responding to an inquiry, or sending out introductory
letters, your stationery often serves as the initial contact with clients.
Make sure the impression they get reinforces the quality and
professionalism you've striving for.
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Brochures are the best way to provide detailed information and
impart confidence in you and your product. At the same time, they are a
powerful way to strengthen your business identity.
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